SEO is everywhere. To grow your e-commerce sales during the upcoming holiday season, it’s time to sharpen your SEO.

Search Engine Land contributor Danny Goodwin has published an article featuring five e-commerce SEO trends you need to know for the 2022 holidays.

He says, “The insights are based on tracking 6,000 ecommerce keywords in 10 categories, which the company has been doing for the past three years.

Here’s what to know:

1. Brands and publishers are big competition for retailers. Retailers are no longer just competing for visibility with other retailers. Now they’re competing with brands that have adopted direct-to-consumer models. Plus, publishers that provide reviews and product overviews have made significant gains in Google’s search results.

For top ecommerce keywords:

  • Retailers own 57%, down from 70% in 2020.
  • Brands occupy 23%, up from 18% in 2020.
  • Publishers have 11%, up from 4% in 2020.”

5 e-commerce SEO trends to know for the 2022 holidays

Search Engine Land

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