Segmentation in Google Analytics 4 allows you to know your customers and their activities on your websites. It allows you to identify their demographics, content interest, behavior, etc.

Martech contributor Samantha Barneshas shared 3 ways to do segmentation in Google Analytics 4.

She says, “You can create a set of rules to design conditions about who and what to include in a particular group. There’s more than one to explore and each has its appropriate use case:

  • Comparisons.
  • Explorations.
  • Audiences.

You can think of them as a funnel from broad exploration, to visual analysis, to taking action. This process is an effective way to plan how you will start your segmentation strategy.

Quick tip. Check out the configuration area for a list of events and dimensions to see what you can potentially leverage for your conditions.”

3 ways to do segmentation in Google Analytics 4

Martech

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