Truths about SEO
SEO plays an important role in your business growth. It helps you reach your potential customers through the web.
Search Engine Land contributor Danny Goodwin has published an article highlighting six fundamental truths about SEO.
He says, “Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced.
1. SEO needs to be a strategic initiative across the company
The entire organization participates in SEO. It starts at the leadership level – everyone must understand that SEO is important, commit to it and make it a priority.
You can’t just do your SEO on Monday. One person can’t randomly do SEO. It isn’t going to work if you aren’t working on SEO every day.
The organization must think about SEO every time there’s a meeting to discuss changing the website. Somebody in that room has to ask, “How does this impact SEO?”
“How can we improve the overall quality and operation of our website so that it actually generates traffic or meets a KPI of the business? … If the commitment is to do SEO, and if you buy into it being long-term, then SEO is a winning operation within your business,” Clay said.”
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