Your Guide to B2B Marketing Basics [Guide]
B2B marketing is the way businesses generate demand from other businesses for their products and services. It’s about selling to corporate customers rather than individuals and it requires different marketing tactics and strategies.
Digital Marketing Institute contributor Clodagh O’Brien has published ‘Your Guide to B2B Marketing Basics explaining b2b marketing.
He says, “There are four types of B2B markets based on the type of business involved and what each offers. These include:
1.Producers – These are companies that create something using your resources such as a restaurant, bakery, or tech solution provider. McDonald’s or Proctor and Gamble would be an example.
2.Resellers – This type of B2B company resells your product or service as it was created as a third-party provider. Examples include retailers and wholesalers like Walgreens or Target.
3.Government – This includes government agencies across the world that buy products and use them. Any national, regional, or local government agency could fall under this type, such as Gov.uk.”
Forbes contributor John Ellett has shared five predictions that Forrester has made in its report ‘Predictions 2019: B2B Marketing And Sales’. Ellett says, “If Forrester Research’s latest predictionsfor next year come true, B2B marketers will be facing continued technology disruption that will impact their roles. In its latest list of prognostications, Forrester identifies five areas of […]
Business 2 Community team is hosting a webinar on ‘Scaling Up Trust: 5 Secrets to Growing a Consulting Business’ on Thursday, August 23 at 2.00 pm ET. The B2C team says, “In this webinar for early stage consulting firms, Anand Thaker will cover how to accelerate from DIY to the next level and remain resilient in […]
Business 2 Community team is hosting a webinar on ‘The New Rules of Content Optimization for 2018’ on Tuesday, August 21 at 2.00 pm ET. The B2C team says, “You’re publishing new content on your company blog but you’re not getting more traffic to your website. Why not? The rules of content optimization for SEO have […]
According to Econsultancy, the organisations that have large volumes of content and a high amount of onsite buyer interactions can generate the first party intent data. It is the process of identification of the visitors to the websites and then targeting them. Andrew Davies has shared three steps that can help b2b organizations in creating […]
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