An animated GIF is a graphic with multiple images that loop one after another creating motion. It is popular for social media memes.

Practical Ecommerce contributor Ann Smarty has shared some useful tips SEO for Animated GIFs.

She says, “Optimizing an animated GIF for organic search rankings is more or less the same as an image. Google can understand the meaning of many images. But adding text remains helpful for sending relevant signals.

  • Start with an image file. Insert alt text and an image title, as search-engine crawlers read both fields. Choose keywords carefully.
  • An image title is not mandatory but doesn’t hurt, and titles are displayed on mouse-over (as tool-tip text) in most desktop browsers. Thus a title could be a call to action, such as “Learn more about this product.”
  • Include an image caption, as it provides readable text for humans.

The biggest hurdle with animated GIFs is large file sizes, which slow down a page. Compressor is a free tool to minimize GIF files, making them much lighter.”

SEO for Animated GIFs

Practical Ecommerce
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