A lot of content marketers think about their audience and then pick a topic. The best content marketers use data to find content gaps and then pick a topic.

Content Marketing Institute is hosting a webinar ‘Find Your Content Gaps: 5 Sources Reveal the Holes in Your Content Marketing’ on Wednesday, August 17, 2022, at 2.00 pm ET.

The CMI team says, “Let’s take a minute to review some of the best sources of topics for content marketing, and ways that any content strategist can more confidently align topics with the information needs of their audience.

We’ll start with quantitative research: Google Analytics and other tools:

  • Content reports (what’s engaging but rarely published)
  • Navigation summaries (what blog categories are most/least popular)
  • Site search (what are they looking for but not finding)
  • Plus, chat logs, heat maps and competitive analysis reports.”

Find Your Content Gaps: 5 Sources Reveal the Holes in Your Content Marketing

Content Marketing Institute

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