Explained: Four Stages of Search
To improve your SEO performance, it is important for you to know how search engines work. You need to be familiar with the terms such as crawling, rendering, indexing, and ranking.
Search Engine Land contributor Chris Silver Smith has published an article explaining the four stages of search all SEOs need to know.
He says, “I recently worked as an expert witness on a trademark infringement case where the opposing witness got the stages of search wrong.
Two small companies declared they each had the right to use similar brand names.
The opposition party’s “expert” erroneously concluded that my client conducted improper or hostile SEO to outrank the plaintiff’s website.
He also made several critical mistakes in describing Google’s processes in his expert report, where he asserted that:
- Indexing was web crawling.
- The search bots would instruct the search engine how to rank pages in search results.”
SEO is an essential element for business growth. With a strong SEO strategy, you can continue to get traffic and convert it into leads. HubSpot contributor Shaun Pinney has published an article featuring 30 proven tips to improve SEO performance. He says, “We’ve created this blog to help you make the most of your SEO […]
Watch Neil Patel’s video ‘How I Grew My SEO Traffic by 300% Through Translations and Patience’ where he explains how he boosted his SEO traffic. He says, “How I grew my SEO traffic by 300% through translations and patience. Can you guess how much of my traffic comes from the United States? Well, it’s a […]
With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover how to […]
Search engine optimization (SEO) is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing. Semrush contributor Kelly Lyons has published ‘The 2022 Guide to Search Engine Optimization’. She says, “Google uses the following stages to find and rank content: Crawling: Google uses “bots” to crawl the web and […]
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