To improve your SEO performance, it is important for you to know how search engines work. You need to be familiar with the terms such as crawling, rendering, indexing, and ranking.

Search Engine Land contributor Chris Silver Smith has published an article explaining the four stages of search all SEOs need to know.

He says, “I recently worked as an expert witness on a trademark infringement case where the opposing witness got the stages of search wrong.

Two small companies declared they each had the right to use similar brand names.

The opposition party’s “expert” erroneously concluded that my client conducted improper or hostile SEO to outrank the plaintiff’s website.

He also made several critical mistakes in describing Google’s processes in his expert report, where he asserted that:

  • Indexing was web crawling.
  • The search bots would instruct the search engine how to rank pages in search results.”

The 4 stages of search all SEOs need to know

Search Engine Land


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