For marketers, it can be difficult to know how technical SEO projects influence their larger growth goals.

Search Engine Land is hosting a webinar ‘SEO Metrics and KPIs Every Marketer Should Know’ on Thursday, September 1, 2022.

The SEL team says, “Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals.

From website traffic and click-through rates to sales attribution models, we’ll cover it all in this webinar with Deepcrawl’s Ashley Berman Hale, VP of Professional Services, and Alex Schaefer, Chief Customer Officer.

In this session, we will cover:

  • The importance of utilizing & tracking organic marketing channels (like search) during economic downturns
  • Why you need to measure your SEO efforts as part of your larger marketing OKRs
  • Which SEO metrics to track and how to set growth-oriented KPIs for organic search strategies In this webinar, you’ll learn:
  • How to understand technical SEO’s impact on your larger marketing and business growth goals
  • Key SEO and website metrics marketing leaders should track
  • How to include SEO and website health in your marketing KPIs.”

SEO Metrics and KPIs Every Marketer Should Know

Search Engine Land

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