Topical authority is a measure of authority you earn through quality content. More high-quality, informative articles mean more people will trust your website as an authoritative resource on a specific subject matter. With topical authority, you can increase rankings and improve organic traffic.

Search Engine Journal’s Loren Baker has published an article explaining topical authority and how it works.

He says, “Well, as we mentioned, topical authority helps with SEO and ranking higher for top search engines.

Therefore, content creators must add topical authority to their content creation and marketing strategy.

If you care about ranking on top search engines, like Google, then you need to care about topical authority.

Suppose you focus on integrating more topical authority in your pieces. In that case, they will get more clicks and views from people who are searching for information about those topics.”

What Is Topical Authority & How Does It Work

Search Engine Journal


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