Today’s consumer is digital—whether they’re watching connected TV, streaming audio or shopping online. With digital channels booming, retailers have more data-driven paths than ever to reach connected consumers with relevant and seamless interactions.

Adweek is hosting a webinar ‘Reach Streaming Consumers for Holiday Campaign Success’ on Thursday, August 11, 2022, at 1.00 pm EDT.

The Adweek team says, “Hear from industry experts Carly McConnell, Simulmedia’s VP of marketing, and Mike Ellgass, IRI Worldwide’s EVP of retail marketing solutions, who will discuss what retailers need to check off their list to enable precise personalization for holiday targeting success. You’ll find out:

  • An overview of streaming growth trends and their impact on advertisers
  • How connected consumers have shifted how retailers should approach holiday campaigns
  • Strategies to plan and target across connected TV and streaming audio.”

Reach Streaming Consumers for Holiday Campaign Success

Adweek

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