Five Ways to Improve YouTube Marketing
Video content creation and marketing is a creative job that requires consistent efforts. Quality video content can help you boost your business growth.
Content Marketing Institute contributor Kim Moutsos has published an article featuring five YouTube video content marketing improvement tips.
She says, “How’s that for a headline that promises … not much? Here’s the truth: There’s no magic formula for success. Not on YouTube, not on social media, not on your blog.
Tell a great story
A great story is the closest thing to a magic formula for video success, Tim says.
If only crafting one was as easy as it sounds.
But Tim offered a place to look for guidance: the tried-and-true hero’s journey. You know that archetype – the hero sets out on an adventure, overcomes multiple challenges, and learns something along the way that transforms their life. It’s a model that Tim says produces “a really good story that has been proven to hook someone’s attention, hold their attention, and then get them to take some sort of action.”
When I heard Tim’s advice, I immediately thought of The Mirnavator, a gem of a video from REI.”
The selection of the right keywords is an important step to rank your YouTube videos. You should find keywords that will drive traffic to your video – phrases that people are searching for frequently. Search Engine Lanc contributor Sherry Bonelli has published a comprehensive guide on how to find the best traffic-generating keywords for your YouTube […]
YouTube has announced the launch of YouTube Handles. Handles will make it easier for members of the community to find and connect with each other. The YouTube team in an email says, “We’re gradually rolling out the ability to choose a handle for all channels over the coming weeks, and you will receive another email and […]
YouTube is the one-stop source for publishing and promoting your video content. You can get the most from your investment with the right blend of content and tactics. Blogging Wizard contributor Nicola Bleu has published an article featuring valuable ways to promote your YouTube channel. She says, “In this article, we’ll be showing you how […]
YouTube hashtags are keywords preceded by the # symbol. The hashtags are clickable and allow users to easily find related videos sharing the same hashtag. HubSpot contributor Erica Santiago has published an article explaining YouTube hashtags. She says, “YouTube hashtags are a simple but effective way to bring more attention to your videos and boost […]
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