Building Internal Links for SEO
Internal linking helps users and search engines to discover content and pages on your website to ultimately improve keyword rankings and organic traffic.
Hallam’s Rachel Holey has published an article sharing nine practices to improve internal linking for SEO.
She says, “If you take away all internal links from your website, your users and search engines will have a really hard time finding content and navigating to other pages.
Even though internal linking is only one ranking factor, you can already tell how important it is.
Below are just a handful of benefits of internal linking and why it’s important for SEO.
Delivers a better user experience
Every SEO knows that a website needs to be geared towards users first and foremost, as opposed to Google’s algorithm.
Ironically, Google is clever enough to understand when you’re trying to optimise for its algorithm rather than your users so you may get penalised for it.”
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