Effective digital advertising enables you to reach a wider audience and promote your products and services.

MarketingProfs contributor Rebecca Bugger has published an article explaining digital ad strategy.

She says, “As the way we interact with the world changes, so too do the ways companies advertise their products.

Online advertising is more powerful, and more complicated, than ever before. It takes a specialized approach to run a successful digital advertising campaign today, hence the need for specialized advertising agencies that focus on delivering the best results for online platforms.

Finding Your Target Audience

The first thing you must do when crafting an ad strategy is to research your target market. Research is crucial because it gives you the insight you need into prospective customers’ spending and purchasing habits.

By understanding where your market is, you can tailor your strategies to meet its needs.

Once you figure out where you are targeting your advertising and what the behaviors are of the people in that market, you must narrow your focus to a particular audience. The most effective online marketing campaigns are specific and tailored to match the needs of the people a company is directly serving.”

Digital Ad Strategy 101: A Starting Point

MarketingProfs


You May Also Like These Topics...

The Future of Digital Advertising, June 24 [Webinar]

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results Martech is hosting a webinar ‘The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation’ on Thursday, June 24, 2021, at 1.00 pm EDT. The Martech team says, “Join experts from […]

Sharing is caring

The Future of Digital Advertising, June 24 [Webinar]

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results Martech is hosting a webinar ‘The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation’ on Thursday, June 24, 2021, at 1.00 pm EDT. The Martech team says, “Join experts from […]

Sharing is caring

Infographic Highlights 25 Years of Digital Advertising

Online advertising has been the backbone of business for over 25 years. It has seen several changes in the course of time. Social Media Today contributor Nancy Kapoor has published a new infographic highlighting 25 fascinating years of digital advertising. Kapoor says, “Digital advertising has come to redefine the marketing landscape, an evolution which has […]

Sharing is caring

US Digital Ad Spend to Reach $129 Billion in 2019

An eMarketer report has stated that in 2019 the US digital ad spend will surpass the traditional advertising and reach $129.34 billion. According to the report, the mobile will account for two-thirds ($87.06 billion) of digital ad spend this year. The following images shows the prominent digital ad players and their dominance. You can read […]

Sharing is caring
Sharing is caring