Implementing a Splintered Content Strategy
You start with some kind of topic. You then create content assets based on that topic. After creating or even using those assets, you can break them down even further. This is content splintering.
ReadWrite contributor Timothy Carter has published an article on how to implement a splintered content strategy.
He says, “Content splintering is not to be confused with content republishing or duplication. The mission isn’t to reuse the same content so much as to extract more value from the original content by finding new uses, applications, angles, and related topics. Not only does this approach help you maximize your ROI, but it also creates a tightly-correlated and highly-consistent web of content that makes both search engines and readers happy.
What You’ll Need for a Splintered Content Strategy
In order to get started with creating splintered content, you’ll need a few things:
- Keyword research. The process always begins with keyword research. First, you need to perform detailed SEO research to zero in on the keywords that specifically resonate with your target audience. This feeds your topic selection and actual content creation. (You can think of keyword research as developing a blueprint. Just like you can’t build a house without plans, you can’t implement a splintered content strategy without keyword research.)”
Digital Marketing Depot is hosting a webinar ‘Has “Content” Become a Dirty Word?’ on Thursday, October 13, 2022, at 1.00 pm EDT. The DMD team says, “Avoid digital pollution and focus on what your audience needs. Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many […]
Content Marketing Institute’s ‘Turning Content Chaos into Content ROI’ webinar replay is available now. The CMI team says, “Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has […]
Content Marketing Institute contributor Ann Gynn has published an article featuring six exceptional content marketers and the traits that make them stand out. The CMI team says, “We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues. Let’s peer into what makes these 2022 Content Marketer of the […]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of a Collaborative Content Strategy’ featuring Andy Crestodina. George B. Thomas says, “Indeed, to hear content guru Andy Crestodina espouse the advantages of content collaboration is to hear the question go from “Why should I do this?” to “Why am I not doing this?” […]
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