How to Make B2B Content Less Boring [Podcast]
MarketingProfs contributor George B. Thomas has published a new episode of the Marketing Smarts podcast ‘How to Make B2B Content Less Boring’ featuring Julie Revelant.
He says, “Having fun is a major talking point in Episode 503 (!), as are storytelling, providing value, working with real journalists, and focusing on your messaging framework.
“Get all your ducks in a line. Pull together your brand messaging framework…Do the hard work upfront and make sure you have the foundation for what will be great content creation,” Julie says. “Then look again to consumer-facing brands, because they’re doing it well.”
Listen to the entire show now from the link above, or download the mp3 and listen at your convenience.”
Comments are closed.
