A call-to-action (CTA) overlay is an interactive element that appears over an ad and can help drive clicks to your website. An overlay appears when the video starts, and collapses into a thumbnail image after 15 seconds.

HubSpot contributor Tristen Taylor has published an article on using YouTube’s call-to-action overlay ads.

He says, “They’re relatively small and inoffensive to the viewing experience and leave enough space to garner the attention of various potential customers. And making them isn’t a challenge, let’s get into it.

How to Create YouTube Overlay Ads

1. Create a banner that fits the dimensions of overlay ad specs.

You can easily create a banner on graphic design platforms like Canva or Photoshop, choose from pre-existing templates, and customize it to reflect your brand identity. And for ideal sizing of the banner, make sure it follows these dimensions:

  • Image dimensions: 480×70
  • File type: Static .GIF, .PNG, .JPG
  • File size: 150 Kb.”

How to Use YouTube’s Call-to-Action Overlay Ads


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