Content Marketing Technique to Improve User Retention
User retention refers to the ability of a website or blog to retain its customers over some specified period.
Bitbytesoft contributor Manzurul Haque has shared various content marketing techniques for better user retention in 2022.
He says, “When it comes to content marketing, many businesses have a hard time getting started. But in order to get the most out of your content and ensure you’re getting the most conversion rates possible, it’s important that you take the right approach.
A content marketing technique that focuses on educating and entertaining your audience with the goal of moving them to take some type of desired action. Whether you’re using video or text, there are certain things you should know if you want your content marketing technique to be effective.
In this article, we’ll explore some of the top content marketing trends that are sure to take off in the coming year. From using AI to improve your writing to personalize your content for each reader, 2022 is shaping up to be a big year for content marketing!”
You start with some kind of topic. You then create content assets based on that topic. After creating or even using those assets, you can break them down even further. This is content splintering. ReadWrite contributor Timothy Carter has published an article on how to implement a splintered content strategy. He says, “Content splintering is […]
Constantly changing customer expectations require marketing and creative teams to continually adopt new organizing principles, content workflows and emerging technologies to compete. Content strategy, architecture and automation are key elements to building a modern content supply chain that supports personalization across the customer journey. Adweek is hosting a webinar ‘Build a Scalable Content Supply Chain: […]
Content Marketing Institute has made available a replay of the webinar ‘Links + Content: A Modern Romance’. The CMI team says, “Building links for SEO, like finding true love, isn’t easy in the modern online environment. We’ll show you how to create positive impressions, earn trust, and build connections that’ll help get you the links […]
MarketingProfs contributor George B. Thomas has published a new episode of the Marketing Smarts podcast ‘How to Make B2B Content Less Boring’ featuring Julie Revelant. He says, “Having fun is a major talking point in Episode 503 (!), as are storytelling, providing value, working with real journalists, and focusing on your messaging framework. “Get all […]