Improving Marketing Performance with Voice Search Optimization
Voice search marketing is growing with the rising number of devices. According to Statista, there will be 8 billion voice assistants in use worldwide by 2024.
Search Engine Journal contributor Brian Fredrick has shared some useful tips for leveraging the power of voice search optimization.
He says, “The link between good UX and improved search engine results has been well demonstrated. And the growth of voice search means designing your UX around voice interaction is becoming more important.
How your brand interacts with different voice search-enabled devices can significantly determine whether users have a positive or negative experience.
But before addressing this, you need to understand how people use voice search.
One of its main uses is informational.
Say you’re elbow deep in pasta dough, making tortellini while a red sauce simmers away in a pot on the stove.”
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