HubSpot Blog’s 2022 Content & Media Strategy Report [Data]

HubSpot has published ‘The HubSpot Blog’s 2022 Content & Media Strategy Report’ featuring data from 600+ media and content strategists about their top tactics, challenges, and opportunities in 2022 and beyond.

The HubSpot team says, “To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021.

Curious about some strategies and insights specifically? Click below to jump to the section you’d like to read first.

• The Top Goals of Marketing Media and Content Planners
• Content and Media Planning Strategies
• Which Channels Marketers Use In Their Media Mix
• The Benefits and Challenges of Media Planning
• Budgeting Your Content Marketing Efforts
• Timing Your Media Plan
• Media Planning and Content Marketing Tools
• Pivoting Your Content Plan

Top Goals of Media and Content Planning

As you can see below, engaging and growing new audiences, maximizing the ROI of their content, and understanding which channels or platforms their audience spends the most time on are top priorities for media planners and content marketers in 2022.”

The HubSpot Blog’s 2022 Content & Media Strategy Report [Data]

HubSpot