Forbes Shares Four Ways to Crush Growth Marketing Goals
Growth marketing focuses on customer relationship building and fostering loyalty; it’s a long-term strategy where authenticity and engagement create advocacy and organically grow customer lifetime values.
Forbes contributor John Hall has shared four ways to crush your growth marketing goals.
He says, “Here are four ways to meet—and even crush—your growth marketing goals.
1. Use More Than One Channel
The marketing landscape is more dynamic than ever. TV, radio and print are still around, but companies also reach consumers through social media and guerilla marketing tactics. Novel approaches such as native advertising are emerging to target audiences in unexpected ways. To exceed growth expectations, marketers should expand the number of channels or media types they use.
Attempting to reach leads and customers through various forms of media is known as cross-channel marketing.”
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