Your Guide to Performing SEO SWOT Analysis
An SEO SWOT analysis helps you to identify items with the biggest potential impact on growth – or the most dangerous threats.
Search Engine Journal contributor Jeff Riddall has published a comprehensive article on performing an SEO SWOT analysis.
He says, “The following breakdown of organizational SEO priorities assumes keyword research has already been done and is being used for the website, SERP (Search Engine Results Page), and competitive data, which will be the foundation of an effective SWOT.
Keyword research alone is often deserving of its own SWOT process.
Strengths
One of the primary factors search engines use in determining your organic search visibility is an organization’s relative strength and authority for a topical group of keywords.
Identifying those keywords for which the organization already has some authority – or as some like to call “momentum” in the eyes of the search engines – is an excellent place to begin focusing your attention.”
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