Content creation: A psychological approach [Guide]
Understanding customer psychology plays an important role in content creation. It helps you publish content that your audience wants and can increase conversions.
Search Engine Land contributor Michael Bonfils has published an in-depth article on content creation as a psychological approach.
He says, “All of our behaviors will fall into a personality classification on this spectrum.
Sometimes they will fall in between two color behaviors as well. For example, you can be evenly split between a Red Dominant and Blue Compliant or a Steady Green and an Influential Yellow.
Dominant Reds
Most of these traits are people who have type-A personalities. Direct, decisive, doers and workaholics.
They may come across as too confident, demanding and domineering. Often they thrive and appreciate admiration, they have a specific need to look good to others and can also be a bit on the selfish side.
The patience of this trait is usually at a minimum, which means content absorption is also at a minimum.”
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