A high-performing B2B marketing ecosystem creates organizational structure and brings capabilities, workflows, and operating environments together seamlessly. 

Forrester has published a new e-book ‘Close B2B Marketing Performance Gaps’.

Read this e-book to learn how you can drive ecosystem success from the outer ring to the inner core and explore: 

  • Critical elements for your B2B marketing ecosystem. 
  • Ways to optimize your marketing organization’s structure.
  • Tips for orchestrating capability and resources.
  • Advice for nurturing an adaptable ecosystem that sustains high performance. 

Close B2B Marketing Performance Gaps

Forrester

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