Trigger Marketing and How to Use It
Trigger marketing refers to the use of marketing automation software to perform a task as a result of an event, often an action taken by a prospect or customer.
HubSpot contributor Ellie Mirman has published an article explaining trigger marketing and seven ways to use.
She says, “The biggest benefit to trigger marketing is the ability to quickly respond to consumer behavior.
We can’t always predict how users will behave – however, we can make sure we’re prepared with a response that align with our goals.
Trigger marketing also allows you to automate certain marketing tactics so that you don’t miss the opportunity ot convert a lead.”
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