Five Most Common Sales Problems [Guide]
Whether you are selling products or services, B2B or B2C, pros everywhere face the same sales challenges.
IMPACT’s Melissa Prickett has published a new guide ‘‘ highlighting some common sales pain points.
She says, “The sales industry is full of myths and misperceptions. If you’ve never worked in sales, you likely have an image of a used car salesman in your head, complete with a phony smile and aggressive sales pitch.
Sure, there are some industries where that’s the case, but that’s generally an outdated exaggeration.
In reality, modern salespeople are relationship builders. They guide and educate prospects toward a purchase. There’s a lot less pitching and a lot more listening than there might have been 20 years ago.
Sales reps are not just answering questions, they’re managing emotions, shaping expectations, and building trust with prospects. Taking these steps helps eliminate many sales problems from the very start.”
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