Three steps to reach the right customers on search
Google ads team has published a guide called ‘Reaching the right customers on Search’ featuring the Google Ads Best Practices for reaching more of the right customers with the right message using Search automation.
The Google ads team says, “The best way to achieve better business outcomes is to work in strong partnership with automation. Google Ads is built to help you spend less time managing your ads, and more time managing your business. To do that, we recommend using a combination of broad match, Smart Bidding, and responsive search ads. In fact, advertisers that switch from expanded text ads to responsive search ads, using the same assets, in campaigns that also use broad match and Smart Bidding, see an average of 20% more conversions at a similar cost per conversion.
1. Align your keyword strategy with your bidding
Group your campaigns by your bidding objective, then choose your keyword match types.
Why: Your bidding objective will determine which keyword match types will work best for you. If you can accurately measure your conversions and use a conversion-based Smart Bidding strategy like Maximize conversions with a target CPA.”
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