Content marketing is an integral element of your marketing mix. It helps you improve your credibility with quality content.

Content Marketing Institute has published a new e-book ‘Launch Your Own Content Marketing Program: Why, Who, & How’ to help you launch your content marketing program.

The CMI team says, “Get the tools and step-by-step instructions you need to:

  • Create enough content to support your content marketing mission and business goals over the long term
  • Identify your target consumers and craft unique stories that will engage their interests while moving them down the funnel toward conversion/li>
  • Implement efficient and sustainable processes for content creation and management
  • And much more
To find out how to create a documented content strategy, including the 36 questions to ask, download our 16-page guide, The Essentials of a Content Marketing Strategy.
While what you need to document will differ based on your content marketing maturity and the requirements of your organization, this guide will walk you through the process. Not to mention you will also be joining over 200,000 of your peers by subscribing to CMI’s communications.
Download The Essentials of a Documented Content Marketing Strategy guide now and be on your way to being more effective!”

Launch Your Own Content Marketing Program: Why, Who, & How

Content Marketing Institute


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