Search Engine Journal contributor Miranda Miller has answered an important question on content optimization and its impact on search.

She says, “Fluctuations in rankings are normal as Google assesses the new/updated content, so I wouldn’t panic so soon after the change.

If the issue persisted, we’d want to start investigating potential causes.

Tamar, the chances your rankings dropped due to adding alt text or meta descriptions are slim to nil.

Meta descriptions are not a ranking factor.

And alt text, while an important accessibility aid, is only a ranking factor for Image Search.”

Why Would Optimizing Existing Content Cause Rankings to Drop?

Search Engine Journal

Sharing is caring