Keyword research is a crucial factor in content generation. With right keyword selection, you can create content that targets your prospects.

Inc. contributor Peter Roesler has shared some useful insights into improving content lead generation with keyword research tips.

He says, “It’s estimated that about 93% of all online experiences start with a search engine. It’s up to you to ensure your business ranks well if you want to be found online.

When you develop an SEO strategy, the first step is keyword research. However, how you do this for your homepage is unique to what you do for podcasts or blog posts. Also, content creation and keyword research should be done in a way where they have a symbiotic relationship.

As you start to research different keywords and learn how potential customers are searching for you, you can plan and build your content so it speaks to the intent of your searchers and their needs. Some tips to help you with this process can be found here.”

Improve Content Lead Generation with These Keyword Research Tips

Inc.

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