HubSpot defines email cadence as “the rhythm of an email campaign. It’s the order and timing you use to strategically send emails with content that specifically suits prospects and customers at certain points in their buyer’s journey.”

Jay Fuchs has highlighted seven email cadence best practices for better email marketing campaigns.

He says, “The success of an email campaign can hinge upon the effectiveness of its cadence.

If your cadence is too intrusive, obnoxious, or directionless, you can lose out on opportunities to guide leads through their buyers’ journeys. If potential customers feel pestered or confused by constant, irrelevant newsletters and promotions, they probably won’t stick around to hear what you have to say.

Email Marketing Frequency

In a recent HubSpot Blogs survey of 300 marketers, a whopping 95% reported their email marketing strategy was effective in 2021. Let’s take a look at where (and when) they’re finding success.

Email Frequency

When it comes to frequency, here are a few stats to know:

  • Emails sent on Monday, Tuesday, and Wednesday get the most engagement.
  • Marketing emails sent from 9 a.m. to 12 p.m. on Tuesday garner the most engagement, followed by Monday and Wednesday at the same time.”

7 Email Cadence Best Practices for Better Email Marketing Campaigns

HubSpot
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