SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost.

Ahrefs contributor Michal Pecánek has published an article highlighting three essential steps to measure SEO ROI and six challenges calculating it.

He says, “The ROI formula for SEO is simple in essence:

SEO ROI = (value of organic conversions – cost of SEO investments)/cost of SEO investments

In other words, you need to divide the SEO profit by the associated SEO costs. Let’s expand on each variable because it can be quite tricky to get to some final numbers.

1. Calculate your SEO investments

Organic search is often viewed as a “free traffic” channel, but that’s devaluing the huge time investments that usually go into it. And those are not the only associated SEO costs.

SEO investments can usually be divided into four categories:

  1. In-house employees – It’s obvious to count in dedicated SEO and content creation staff, but you should also account for the required designer and developer resources.”

How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)

Ahrefs

Sharing is caring