Search Engine Journal has published a new podcast episode ‘How to Optimize LinkedIn for Better Connections & More Leads’ featuring Jessica Foster.

Loren Baker says, “Whether you’re in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers.

Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies.

We discussed enhancing your LinkedIn profile to make better connections and drive more leads.”

This episode covers the following:

  • Difference between content optimization and SEO.
  • How did LinkedIn get so popular again?
  • How the algorithm works in LinkedIn.
  • Get insights from Jessica’s LinkedIn profile walkthrough.
  • How important is filling in skills & endorsements?
  • How to optimize your LinkedIn profile.
  • Should you link back to original articles on LinkedIn?

How to Optimize LinkedIn for Better Connections & More Leads

Search Engine Journal


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