Leveraging Segmentation for High-Performance Results, June 2 [Webinar]
Analyzing first-party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing.
Adweek is hosting a webinar on ‘Leveraging Segmentation for High-Performance Results: Reaching Loyal Movie Fans’ on Thursday, June 2, 2022, at 1.00 pm EDT.
The Adweek team says, “Hear more about segmentation strategies from leaders at Neustar and Movio, who will discuss how they were able to leverage these insights to create tailored campaigns targeting high-propensity consumers across digital, CTV and out-of-home channels. You’ll find out:
- How to understand the characteristics of your existing customers through the lens of segmentation
- Ways to identify which audiences to target to drive efficiency in customer acquisition
- Tips for achieving scale & consistency across channels, as well as managing targeting in the context of data deprecation.”
Rank Ranger has published a new podcast episode ‘Five Steps to Create a Harmonic Marketing Campaign Powered by SEO’ featuring Joseph Kahn. The Rank Ranger team says, “Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That’s what we’re going to be discussing today with a […]
Digital Marketing Institute has published a new e-book ‘How to Create Great Digital Marketing Content’. Kelsey Jones says, “Content marketing isn’t as easy as sitting down to a blank Word document and starting to write. While that can work for recording initial ideas, there is more to good content than simply writing blog posts and […]
Semrush is hosting a webinar ‘Marketing your own agency when you’re busy marketing other businesses’ on Thursday, June 30, 2022, at 11.00 am ET. The Semrush team says, “How do you divide your time? On the phone with clients? Working on strategy? Optimizing sites and campaigns? Reporting? What about time to promote your own agency? […]
A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. Flint McGlaughlin has published a new video ‘Value Proposition Strategy: Everything you need to know in 6 minutes’ explaining the value proposition strategy. Here are some of the most important insights from this class: […]
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