Local video marketing can help you establish your online and local presence. According to a Google study, 70% of viewers buy from a brand after seeing their video content on YouTube.

Search Engine Journal contributor Jason Hennessey has published an article highlighting  four ways to win with video.

He says, “Here are a few ways to make video work for your local business.

1. Drive Traffic With Educational Videos

Many small businesses struggle to drive organic website traffic due to having limited resources and reach. Your local business can potentially drive more visitors through SEO with educational video content.

Users are actively searching for information online.

If you can publish and market educational content suited to their interests, you can use the power of search engines like Google and YouTube to grow your website traffic.

Tools such as Semrush and TubeBuddy allow you to research the keywords users search for on Google and YouTube.”

Local Video Marketing: 4 Ways To Win With Video

Search Engine Journal

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