Today, marketing starts with the selection of the right technology and platforms that help you reach the desired audience and promote your products.

Entrepreneur magazine contributor Aaron Marks has shared five useful insights into tech marketing.

He says, “Gartner recently released interesting an analysis on effective tech marketing. What do the findings mean for entrepreneurs and small business leaders?

Here’s a look at what entrepreneurs can learn from this report.

1. Email is still king

Every year, you hear plenty of people predicting the death of email. Well, email marketing continues to shine — in fact, it was the single best performing channel in 2021. If you’ve scaled back on email, or it just hasn’t been a priority for your business, now’s the time to start investing.

2. But, you need to think beyond email blasts and newsletters

Gartner notes that respondents mentioned challenges “in aligning their email strategy with the right messaging.” This is why you need to create more sophisticated nurture campaigns (also known as “drip emails“) that are closely aligned to the problems and challenges your customers experience — and how you uniquely solve them.”

Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)


You May Also Like These Topics...

Email Marketing Platforms: A Marketer’s Guide [Report]

MarTech has published a new report ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers stay up to date and learn about new and better features in the latest generation of email technology. The MarTech team says, “This 51-page report examines the market for Email Marketing Platforms and the considerations involved in implementation, profiles leading vendors, […]

Sharing is caring

Is Data Really Making Your Personalized Email Simpler?, July 19 [Webinar]

Personalized messaging is designed to help shoppers discover and purchase your products. But levels of data complexity are a top obstacle to making that happen. Adweek is hosting a webinar ‘Is Data Really Making Your Personalized Email Simpler?’ on Tuesday, July 19, 2022, at 1.00 pm EDT. The Adweek team says, “Join Cordial’s VP of […]

Sharing is caring

Next-Level Email Strategy Requires Conversation Automation, June 23 [Webinar]

MarTech is hosting a webinar ‘ Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation’ on Thursday, June 23, 2022. The MarTech team says, “Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI. Join this webinar to learn: Why […]

Sharing is caring

New Email Marketing Techniques Working for B2B Now, June 21 [Webinar]

If your email marketing isn’t measuring up despite all the time and energy you spend on campaigns, it can feel demoralizing. MarketingProfs is hosting a webinar on ‘New Email Marketing Techniques Working for B2B Now’ on Tuesday, June 21, 2022, at 2.00 pm EDT. The MarketingProfs team says, “In this session, Jay will share email […]

Sharing is caring
Sharing is caring