Content development is a continuous process that demands creativity and originality. Content creation can be tough without a defined and robust content development process.

Ahrefs contributor Himanshu Gupta has published an article highlighting seven effective steps for a robust content development process.

He says, “While there’s no one-size-fits-all model, I’ve narrowed the process down to seven important steps that anyone can build upon to create a content development process for themselves. Let’s get into it.

1. Understanding your market

It’s simple. To create content that truly resonates with your target audience, you need to know them well. There’s no other way around it.

If you’ve done any market research before, you should already have a lot of information about your target customers. Here are a few ways you can use it further to generate content ideas:

Analyzing your competitors’ top content

By analyzing the top content of your competitors, you can quickly understand what type of content and topics your target audience is most interested in reading about.”

7 Effective Steps for a Robust Content Development Process


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