It is important to recognize the right type of email format as per the needs of your business.

Plain text emails only include text. There are no images or graphics and no formatting. All the links are written out.

AWeber contributor Pam Neely has published an article answering this important question –When and How to Use Plain Text Emails.

She says, “When two versions of an email are sent (using “​​multi-part MIME format,” if you want to get geeky), each subscriber’s email client will show either the HTML or the plain text version, depending on the settings in the subscriber’s email client.

For the email senders who expressly want to send only text emails, many email service providers allow them to set up their email campaign so it only goes out as plain text.

This is why you’re probably sending plain text emails already – because your email service provider automatically makes a text version of every email you send.”

When and How to Use Plain Text Emails


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