SEO is the backbone of any web-based business. It helps businesses reach out to the most relevant audience online.

Content Marketing Institute contributor Muke Murray has published an article sharing eleven useful SEO tips to revive website rankings and traffic.

He says, “All these tips should fall within any SEO framework.

1. Don’t spend too much time fixing what you can’t

If organic traffic slips a great deal, don’t fret over the problematic website page. Maybe it once had 25 keyword phrases in the top 10 on Google. Now it has 15. You probably have a decent page title, header, and content. Something else happened – likely an algorithm shift or fierce competition moving ahead of you.

Tinkering with the page may have a nominal impact. If you try anything, consider a slight header change (add or delete a word). Headers still influence rankings.

2. Expand your SEO plan

Look at your organic landing pages for your finite keyword list. Survey the top 250 pages and correlate them with rankings. For example, I often use Semrush to comb through keyword data to see whether there are some I should pursue.”

How the Right SEO Plan Can Revive Website Rankings and Traffic

Content Marketing Institute
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