MarketingProfs has published a new podcast episode ‘A Marketer’s Guide to YouTube for Business’ featuring Nick Nimmin.

The MarketingProfs team says, “In the TikTok-Twitter social media world, it’s easy to get caught up in how popular your content becomes right away. How many views or retweets? How many people are interacting? What are they saying? You want to know immediately!

YouTube is a little different, explains Nick Nimmin. You can’t compare views of longform video content to those of short 30-second Instagram Reels. Instagram Reels and TikTok are referred to as vertical content, and whether you get to see it largely depends on what the algorithm wants to give you. YouTube, on the other hand, is highly targeted. People choose to click on those videos.

Echoing statements made by Ian Anderson Gray, Nick also insists that your content and tech setup doesn’t need to be fancy as long as it has value. Focus on creating that viewer experience.”

A Marketer’s Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]

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