SEJ Highlights 12 Social Media Audit Steps
A social media audit is a series of steps taken to evaluate and optimize a business’s social media profiles and strategies. Performing a social media audit can help e-commerce businesses stay on top of their online presence.
Search Engine Journal contributor Lisa Buyer has published an article highlighting 12 steps for a successful social media audit for being web 3.0 ready.
She says, “Here are 12 tips for conducting a social media audit in a Web 3.0 world.
1. Schedule It
Instead of waiting until a potential problem is detected or failing results appear, proactively schedule an audit for your brand, a quarterly checkup, and an annual exam.
A social media audit will create an efficient and actionable update to an existing social media plan or a reset to a new social media strategy.
Social PR Secret: Keep your team accountable and transparent by scheduling the social media audits on a calendar with all stakeholders invited.”
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