Customer acquisition is one of the most important processes you need to focus on for increasing sales and growing your business.

HubSpot’s Sean Higgins has shared seven useful ways to find your first customer and retain them. 

He says, “First up, let’s outline some ways for getting that first customer. While asking your family and friends to buy from your business is always a good idea, that alone isn’t enough to sustain your business for the long term.

What we want to do here is attract customers who will stay with us not because they know us, but because they value our products and services.

1. Write a detailed business plan.

I know, I know; Your new business is already burning resources and racking up expenses, and getting that first customer is instrumental for offsetting costs and finally seeing some cashflow. Sitting down to write a business plan doesn’t seem like the fastest way to get that first client to walk through the door.

Unfortunately, you can’t make sustained profits unless you have a comprehensive business plan in place. Your business plan will be instrumental for attracting the right people to your company and getting your first client to stay with you for the long-term.”

7 Best Ways to Find Your First Customer & Keep Them [+Resources]

HubSpot

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