Three Ways to Build Trust in a Relationship with Content Marketing
Quality and relevant content can help you to move closer to your audience and maintain the relationship required to grow a business.
Copyblogger’s Brian Clark has shared three useful ways to help you build trust in relationships with content marketing.
He says, “Building trust in relationships is important for content marketing because trust works on many levels:
- Do you do what you say you’re going to do?
- Are your products and services solid?
- Do you treat customers fairly?
- Will you be in business next year?
- Do you abide by the core values you claim?
Storyselling that touches on each of these over time helps prospects view you as not only trustworthy, but generous. Even selfless.
3 ways to build trust in a relationship
In terms of persuasion techniques dating back to the time of Aristotle, ethos is an appeal to the authority, honesty, and credibility of the person speaking or writing.
And that’s exactly how to build trust in relationships, when content marketing is done well.”
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