According to Rio SEO, 83% of local consumers use Google Search to find information about local businesses. And 90% make a purchase within one week of their initial search.

Search Engine Land contributor Angie Nikoleychuk has highlighted seven local SEO updates that may affect your 2022 planning.

She says, “Understanding the changes to local search throughout 2021 and adjusting your 2022 local SEO strategy accordingly. So, what do you need to know about 2021’s many updates and changes?

1. Google Business Profile Made Local SEO More Convenient For Businesses

When Google rebranded Google My Business as Google Business Profile, the new moniker came with updates and new features, too.

Perhaps most impactful was that business owners no longer have to dig through an app or platform to update or correct their listings. You can add or update contact information, opening hours, add images, and more right from Google Search and Google Maps.

You can complete the verification process and address issues such as suspensions from Search, too, making it easier than ever to gain a powerful presence in the local search results.”

7 Local SEO Updates That Will Impact Your 2022 Planning

Search Engine Journal


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