Customer reviews stand out as an asset to your website. Quality customer reviews go beyond influencing new prospects and help you in the SEO process as well.

Search Engine Land contributor Corey Patterson has shared five useful tips on using customer reviews for better SEO performance.

She says, “Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively.

Here are five ways Sammis says marketers can help boost their rankings by leveraging customer reviews.

Emphasize off-site SEO

“Off-site SEO describes any actions you take to build up a digital footprint outside of your actual website,” said Sammis. “Whether it’s building credible backlinks to your page, staying active on social media platforms or even creating a profile on a third-party review platform.”

“Most businesses have an on-page SEO strategy to help with organic search, but fewer are spending significant energy on off-page opportunities,” she added.”

How customer reviews can improve your SEO efforts

Search Engine Land

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