A hashtag is a word, phrase, or acronym with the pound symbol (#) in front of it. On social media platforms, if you tap or click on a hashtag, you’ll be shown all of the posts on that platform containing that hashtag.

WordStream contributor Kristen McCormick has published ‘The Complete Guide to Instagram Hashtags’ highlighting 120+ hashtag ideas.

She says, “While other social media platforms support hashtags, Twitter and Instagram are really the ones where hashtagging is the most important. Here are some of the many benefits of using Instagram hashtags.

  • Expand your reach. Hashtags make your Instagram posts, Reels, and Stories discoverable by users in their regular Instagram meanderings, giving you multiple avenues for exposure to a larger audience.
  • Increase engagement. Instagram posts that use hashtags gain a 12.6% increase in engagement compared to those without. Another source says 29%.
  • Build your following. Because hashtags help you to get discovered by niche audiences, they help you to get more Instagram followers—quality followers that have the potential to become customers.”

The Complete Guide to Instagram Hashtags (With 120+ Hashtag Ideas)

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