What Is Google’s Smart Bidding? [Answered]
Google’s smart bidding technology recognizes when, where, and how much to bid based on the likelihood of achieving a conversion. And it’s able to do it instantly, every time.
Portent contributor Sabrina Souza has published an article highlighting Google’s Smart Bidding.
She says, “Automation in search engine marketing is ever advancing, especially when it comes to your campaign’s bidding strategy. Google smart bidding has been around since 2016 and has continuously improved over the years to become even smarter and more effective at driving your business goals.
Factors (“signals”) such as a user’s location, device, day, and time are all considered to determine what your bid should be in that specific scenario. Also, once the smart bidding algorithm has gathered enough data, it can automatically place bid adjustments (increased or decreased) on those signals to optimize your campaign toward the conversion actions you’ve set and are most valuable to you.”
Comments are closed.
