Your Guide to Building Content Briefs
The content brief provides a list of requirements and recommendations that help guide a writer as they create a piece of content.
Content Harmony’s Osman Husain has published a guide titled ‘How To Build Amazing Content Briefs’.
He says, “A well-structured content brief keeps all stakeholders aligned on expectations; writers know key requirements like the target word count, key sub-topics, title, and keywords to use. It should also provide clarity on the audience and content goals.
So with that in mind, how do you actually start the process of writing a content brief and make sure it’s valuable for your writer? Let’s dive in.
1. Make sure you cover Brand, Audience, & SEO Requirements
If you think about the goals of content marketing, our priorities for our content are to:
- Serve the brand – we need to see a return from creating the content
- Serve the audience – we need to make the content valuable for the audience
- Serve the search engine – we need to make sure the content includes certain things to rank well and earn traffic.”
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