SEO plays the most important role in your content marketing efforts. It helps you reach the people who are willing to consume the content you have created.

Content Marketing Institute contributor Jim Yu has shared seven insights to help you improve your content marketing SEO in 2022.

He says, “Given 71% of marketers says organic search play a role in their business intelligence, it’s important to learn as much as you can about how search connects to your business, target audience, and more. Here are seven areas to explore.

1. Market insights

In HubSpot’s Not Another State of Marketing Report 2021, 83% of marketers say they conduct market research, and 88% of that group use that research to inform business decisions. Of those surveyed, 67% of marketers plan on increasing market research spending in the next year.

Understanding your market in detail can help you better identify the ranking and traffic potential of content assets. Keyword research is essential granular activity here as it helps determine the terms and phrases used by customers to find content, products, and services like yours.”

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