Professional’s Guide to SEO
MOZ contributor Felicia Crawford has published ‘The Professional’s Guide to SEO: Link Building Sneak Preview’.
She says, “Dive in for a glimpse at our newest guide, and as always, give us a shout on Twitter if you have any thoughts or recommendations — we love hearing from you!
Link Building & Link Earning Tactics
Measuring link building
In this section, we explore approaches to measuring links and understanding which ones may make the biggest difference to traffic and rankings, along with business outcomes such as revenue.
Once your link building strategy is set and you’re underway, you need to measure your work so that you can understand the effectiveness of what you’re doing and demonstrate its value. There are a few ways that you can measure link building, which we’ll cover below, along with the pros and cons of each one.
Volume of links
You can use various tools (such as Link Explorer) to measure the volume of links to a domain and then measure this number over time. You can also manually measure the links that you build via your own outreach and record these over time.”
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