HubSpot Shares Nine Ways to Find New Prospects on LinkedIn
Social media gives you the power to reach millions of people. What you need is the right targeting technique.
HubSpot contributor Emma Brudner has shared
She says, “For most salespeople, social selling on LinkedIn is a way of life. They use a variety of linked prospecting techniques, like looking up their prospects’ profiles before calling or emailing, keeping close tabs on what potential customers post in groups, and keeping their own profiles in tip-top shape. Reps also know how to search for prospects and narrow results by industry, company, location, and other specifications.
In other words, they’re experts in the basics of LinkedIn prospecting.
1. Look at the “People Also Viewed” sidebar.
Don’t you wish you could clone your best customers? Well, turns out you can with the “People Also Viewed” sidebar.
Visit the profile of one of your best customers or prospects, and then look to the right. The “People Also Viewed” box shows other users similar to your contact. You’ve just magically turned one prospect into several.”
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